Alphabet has climbed 1,700 percent since it went public a dozen years ago under the name Google, but 10 other S&P 500 stocks, mostly in tech, have eclipsed the search giant's gains.
"Most of the innovation's coming out of that sector," said Paul Hickey, co-founder of Bespoke Investment Group.
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He noted the outperforming tech firms were generally software-focused companies that have harnessed scale to generate revenue.
Topping the list is a whopping 11,600 percent gain by Monster Beverage, followed by a 6,900 percent rise in Priceline shares.
Illumina is up nearly 6,600 percent and Apple almost 4,700 percent, while salesforce.com is up almost 2,500 since Google went public on Aug.